HOW TO KEEP YOUR MOBILE DETAILING CUSTOMERS

Customers are busy. You are busy. Customers forget. Customers are fickle.

But you still need to generate sales and revenue for your mobile detailing business.

Here are some mobile detailing marketing steps that will help you keep and grow your current mobile detailing customers.

1. Provide a VIP Experience

Providing a VIP experience may mean different things to different people. But, what we are trying to get you to think about is how can I make my clients or customers feel like VIP's.

Happy Birthday message🎂 - Send your customers a Happy Birthday message automatically on their birthday. You can include a special offer or not. But either way, people like to receive a message like this and most of your customers will not get that kind of touch from anyone else.

You could also do the same thing for veterans, school teachers, first responders, etc. special message or offers. This is all easily done automatically for you in the 4C Pipeline.

Pets🐶 - Other things could be providing dog biscuits to a customers dog. People are crazy about their pets. Be sure to ask the owner first. Just put a note in their contact information inside the 4C Pipeline that they have a pet and when you go out, remember that Fido can have a treat.

Of course with your services, you can also provide VIP experiences. Most VIP experiences are more about perception vs reality. BUT, people like to be considered VIP's and so why not create some kind of program for your customers.

2. Text Messages From You

This sounds like an obvious point. The problem is the time it may take most mobile detailers to send out messages to everyone on their list, people who are their regular customers, new contacts, etc.

The 4C Pipeline will send out automated text and emails from you to re-engage, remind and renew them about your services.

This system WILL generate continued business from your customers!

Utilizing text blasts properly, will also generate MORE revenue from your customers. There are multiple ways that you can approach this including manual and automated blasts. The easiest and efficient way is to tag your customers either manually or automatically when they first sign up with a specific tag that can help you keep them organized by list.

For instance, one tag could be a neighborhood or part of town. Then when you are in that area and have a spot open or two, you can send out a text just to those on that list with 'Hey, I will be in your area and I have on detailing spot available. First come first serve. Would you like it?'

Another way is by the service or package, last touched, last appointment, etc.

Whatever works best for you.

Then you send them a text message and watch the replies come in.

3. Don't Miss Any Customer Calls📲

Don't miss a call from any customer! Think about the times that you have called a company and there is no answer or reply. It can be very frustrating and disappointing, even where you will contact someone else just to get the service you need.

With the 4C Pipeline, anytime you miss a phone call, the customer will receive an automatic text FROM you! So regardless if you are in the middle of detail, with a customer, family or some other reason, EVERY missed call will receive a text back.

This let's the customer know that you care about your customers are going to take care of them!

4. It's Been a While Customers

We all have those customers that come and go. But the bigger your list of OLD customers is, the easier it is to generate sales and revenue from them.
The 4C Pipeline will message these customers either automatically based on time frame or occasionally. If your sales are down, and need a boost, just message the OLD customers that haven't engaged and you will be surprised how many come back on with you.

5. Online Scheduling 📅

Have an online scheduling system that allows your customer to schedule whenever they like.

Mobile detailing is all about convenience for customers and efficiency for detailers alike — so make sure your system has both! It should be EASY for someone to schedule detailing appointments from their phone or computer. 📅

6. Referral Program

Do you offer a customer referral program? This is an easy way to get your customers to give you referrals. There a tons of ways to go about this. The biggest thing is to offer a good incentive. This doesn't have to be a monetary incentive BUT doesn't hurt.

If you're looking for a system to help you increase MOBILE DETAILING customers, the 4C Pipeline could be a great fit for your Mobile Detailing business.